Re-imagined Chroma.com- an electronic products curator platform. Current website was cluttered and extremely disorganised with no clear visual or information hierarchy.
In this new design we make effective use of negative spaces, cleaner and more emphasised typography, neat iconography, and most importantly, a thought through layout with ease of navigation and seamless discovery as the focus.
In this new design we make effective use of negative spaces, cleaner and more emphasised typography, neat iconography, and most importantly, a thought through layout with ease of navigation and seamless discovery as the focus.
A different take on main banners as opposed to traditional product banners we see on e-commerce websites which are usually cluttered with information with no visible visual language which seems to fit with the overall look and feel of the website
Full screen takeover menu. Designed to be well-detailed and comprehensive with neatly laid out and highlighted information, iconography and making use of space by pushing other offers and products.
